My Professional Creative Journey: From Multimedia Storytelling to Digital Experience Design

For over a decade, my career has lived at the intersection of storytelling, technology, and visual communication. What started as hands-on video production and editing has grown into a multidisciplinary creative path spanning multimedia development, broadcast engineering, front-end development, and digital strategy. My work has taken me through newsrooms, production studios, and large-scale e-commerce platforms — all rooted in my belief that creative storytelling is amplified by strong, accessible digital experiences.

🎬 Beginnings: Videographer & Video Editor

Freelance • 2011–2017

My creative foundation began in video — filming, editing, and producing. For example, I created more than 50 educational pieces for Science Trak. This early work taught me the essentials of pacing, narrative clarity, accessibility, and emotional resonance.

Click to view: Science Trak Amazon Prime Video

Click to view: my IMDB Profile.

📰 Growing Into Digital Media: Multimedia Producer

Sinclair Broadcast Group • 2016–2018

As a multimedia producer, I crafted digital advertising and marketing content—graphic ads, video pieces, and website designs—for a wide range of local businesses.

Buffalo Pizza & Ale House:

💻 Technical Shift: Support Developer

Sinclair Inc. • 2018–2019

Transitioning from multimedia into support development expanded my creative toolbox with deep technical skills — managing 200+ news sites, troubleshooting live issues, and building components with HTML, CSS, JavaScript, PHP, and SQL.

Example: KOMO News — Local news, weather and sports

🧩 Evolving Into a Creative Technologist: Web Developer (2019–Present)

Beginning in 2019, my career entered a new phase — moving into professional front-end and e-commerce development while maintaining my creative identity as a storyteller. This blended background allowed me to become a hybrid creator–developer with a strong command of UX, content, and technical implementation.

Kokatat.com, BigCommerce

BlueQ.com, Shopify Plus

Simplicity.com, BigCommerce

🎨 A Hybrid Creative Skill Set

My decade of experience has produced a uniquely blended skill set:

Creative

• Video production & editing
• Multimedia development
• Digital storytelling
• Graphic design
• Accessible content design

Technical

• HTML, CSS, JavaScript, React, Stencil, Liquid
• BigCommerce & Shopify development
• Content management & structured content
• Web accessibility (WCAG)
• API integrations & performance optimization

Strategic

• UX collaboration
• Agile project leadership
• Cross-functional communication
• Content systems & scalable design patterns
• Technical + creative alignment

🌟 Creativity + Code = Meaningful Digital Experiences

My creative background helps me build more intuitive digital products, and my technical expertise helps bring creative ideas to life. Today, I’m a creative technologist who thrives in the space where:

• Storytelling meets user experience
• Design meets engineering
• Content meets functionality

I build not just interfaces — but experiences rooted in clarity, emotion, and community connection.

📣 Let’s Collaborate

Whether it’s a video project, a storytelling campaign, or a full-scale digital platform, I’m passionate about work that connects people through creativity and technology.

Let’s tell stories that matter.
Let’s uplift our communities.
Let’s make Seattle easier to discover.

📩 Contact: truecounterfeit@gmail.com